Freelance Fitness Copywriter For You

Are you looking for a specialist health and fitness copywriter? Someone who can write top quality content? Someone who will help increase traffic to your website and grow your business?

Good, you’ve made it to the right page!

I’m Ben, a fitness copywriter with a true passion for all things health.

I’ve been learning about fitness and training hard in the gym for 15 years. I’ve used my growing knowledge to write for some of the biggest fitness brands in the UK.

Fitness Brands I’ve Worked With

"Ben was always willing to go the extra mile for colleagues and the business making him stand out from the crowd very quickly in his time at Myprotein. His calm and mature approach to the job allowed him to achieve quick progression and recognition within management and his friendly and approachable nature made him a 'go to' knowledge source in the craft of SEO"

Jay Lau - Head of Marketing at Myprotein.com

My health, fitness and nutrition specialities

• Strength training and weight lifting

• In the gym

• Nutrition

• Lifestyle, mindset, mental health and wellbeing

• Scientific topics e.g. physiology, human biology

Want to discuss how I can help your fitness business?

How my fitness knowledge can shine through for you

For people like you in the health and fitness industry, teaching, training and motivating others is both a skill and dedication. It’s not just a job -  it’s a way of life.

I can match your passion. I’m dedicated to fitness and have been training hard for over 15 years. Strength and conditioning is my love, but I’ve dabbled in all areas of health and fitness over the years.

I’m also a passionate fitness copywriter and freelance content writer. I love writing incredibly useful content that informs and educates a reader - I can transfer this passion and knowledge for your brand. With a 1st class BSc Biology degree, I also have a great understanding of our bodies to help simplify any complicated topics.

What is a fitness copywriter?

Fitness copywriters write the content (or copy) that goes on to websites and other marketing materials for health and fitness businesses just like yours.

Website copywriting includes any sort of text that appears on your website or digital document you want to produce.

I specialise in writing:

• Blog post and articles

• Website copy and product descriptions

• Email marketing

• Landing pages

How will a freelance fitness writer help your business?

A copywriter’s goal is to persuade the reader to take action – join your gym, contact you about your PT services, download a fitness guide you’ve produced.

To persuade a user, your words need to be crystal clear, brief and convincing.

The goal of a content writer is slightly different. Content writers are in the business of informing, educating and entertaining - this is known as content marketing. For your health and fitness business, you need a combination of the two.

It’s my job to give your website copy the same enthusiasm, dedication and effectiveness as you give your clients.

Why do I need a fitness writer?

As a fitness copywriter I understand your challenges and the time pressures you face. Personal training or running a gym can be a very tiring business.

Yes, I’ve seen the PTs at the gym before 6am and still there slogging away at 9:30pm. Gym owners and fitness professionals are the same. You might nip for a coffee in between, but it’s hard, demanding work.

A health and fitness copywriter takes away the additional pressure of writing content for your business. And not just any content, content that builds your brand, informs your audience and sells your skills - it’ll get your business looking good online as well as in the flesh!

Working with a health and fitness copywriter is an investment. As with all good brands, to grow you need to invest. As a PT or gym owner, there’s nothing more important than persuading people to get healthy and stay fit - the same investment needs to be given to market your skills and business to potential clients.

How will a health & fitness writer develop my business?

Consistent, high quality writing will make your ideal customer feel more educated and smarter. Providing this much value and information will help you to become the source of information on all things fitness. Make your audience happy and they'll eventually make you happy. This is content marketing.

How do people know how good you are? Why should they come to you? Why your fitness business? 

You show them. You lead by example and demonstrate that you're the expert and the one who can help. 

Consistent content marketing allows you to voice your expertise, provide true value and establish a connection. People will only come to you once you've made a connection and developed a trusting relationship. 

Fitness writing you can trust with me 

🏋️‍♂️ Passionate - Firstly, like you, I’m mad passionate about health and fitness and enjoy nothing better than starting my day off with an early morning gym session.

✍️ Professional - I’m a professional fitness copywriter and content marketer. I can pair these two passions together just like a thruster and walking lunge superset. Brutal but effective. I can help you develop and publish a consistent content plan to create connections with your target audience. 

🎓 Education - I have a first class BSc Biology degree. I have a solid understanding of the body and the benefits that health and fitness can bring to everyone. I want to share this knowledge to help your business.

📈 Experience - I’ve worked in SEO and content marketing role for Myprotein.com. As well as the UK and US blog editor, I was responsible for the channel that brought in around 30,000 visitors every day from organic Google search – a million sessions a month. I understand how Google works and can use this knowledge to your advantage.