Business blogging and article writing
Business blogging is a strategy that works, no matter what your industry. If you’re a small business owner without a blog, you could well be putting yourself at a disadvantage. Maybe you’ve published a couple of sporadic blogs throughout the year, but find it difficult to dedicate the time for a blog a week, or even a blog a month.
The act of regular blogging and writing thought leadership articles puts your business out there as a leader in the field and engages your audience. It’s a slow burner, but one that can be extremely effective over the long term, especially when you consider SEO tactics - which you should!
If your audience sees your blogs and articles as the place to get excellent information, they begin to trust what you say and will eventually see your products or your services in the same trustworthy light when the time is right.
Cutting through the noise can be difficult, but persistence pays off. As does accurate, well-informed and useful content. Your blog should aim to cover three main areas:
Addressing user needs
Helping to solve industry problems
Thought leadership on topics relevant to your business
If you can’t dedicate the resource to produce the type of content, get someone else to do it for you.
SEO benefits to blog writing
When it comes to search engines, there is no replacement for top quality content. Users love this and so does Google. Publishing regular new content that is hitting short tail and long tail keywords, is going to work wonders for your search engine visibility, meaning more people are going to land on your site.
This is how you build your audience, which will bring in the business and conversions further down the line. Find out more details of SEO copywriting here. You can also see examples of how my SEO work has helped to increase the amount of coverage a website gets on Google.
If you like what you have read, why not get in contact today. We can discuss the type of content you are after and develop a plan of action to get it done.