Google Business Profile Optimisation

Looking to attract more local customers? Your Google Business Profile is your most powerful (and free) local marketing tool – but only when it's properly optimised and managed.

For some business owners and even some marketing managers, knowing what to do and managing your profile can be a headache. That’s why we’re here offering you our first-class Google My Business optimisation service.

Why Your Google Business Profile Matters

In today's digital landscape, your Google Business Profile (formerly known as Google My Business to us veterans) is often the first impression potential customers have of your business:

  • 85% of Google search pages include localised results with the local pack and map

  • 95% of customers read online reviews for local businesses

  • 12% of consumers search for local businesses online every day

Without a properly optimised profile, you're almost invisible to local customers actively searching for your services. It's like having a shop with the lights off and no sign above the door.

Optimisation of my own profile has increased enquiries

 

WHY LOCAL SEARCH VISIBILITY IS PURE GOLD

Appearing in the top 3 positions of Google's local pack can deliver exceptional value:

  • Targeted Traffic – People actively searching for your specific products or services

  • Immediate Trust Signals – Star ratings and reviews build instant credibility

  • Direct Action – One-click options for calls, directions or website visits

  • Zero Ad Spend – Unlike paid advertising, Google Business Profile is completely free

  • Exceptional ROI – Higher conversion rates from pre-qualified local leads

Most importantly, you're capturing potential customers at the exact moment they're ready to make a decision – whether that's visiting your location, making a call or exploring your website. You can’t ask for more than that.

This is perfect for small to medium-sized businesses. Learn more about our small business SEO consulting services.


HOW WE CAN HELP YOUR LOCAL BUSINESS STAND OUT

ben hardman freelance seo and copywriter

Here’s Ben

He knows what he’s doing when it comes to increasing the online visibility of your business.

We don't complicate Google Business Profile optimisation with confusing jargon or unnecessary processes. Instead, we focus on what actually works:

  • Complete Profile Optimisation – Creating a comprehensive, keyword-rich listing that appeals to both Google and potential customers

  • Strategic Category Selection – Positioning your business correctly for relevant local searches

  • Review Management – Building and leveraging positive reviews to enhance credibility

  • Regular Content Updates – Keeping your profile active with posts, offers and updates

  • Image Optimisation – Adding high-quality images with the right text

  • Performance Tracking – Monitoring clicks, calls and conversions to continuously improve results

 

WHAT OUR CLIENTS SAY


WHY WORK WITH COPY BEE CREATIVE?

Many agencies overcomplicate Google Business Profile management to justify high retainers. My approach is different:

  • Simplicity – Clear strategies without the marketing jargon

  • Transparency – Honest reporting on what's working and what needs improvement

  • Personal Service – Direct access to me, not a rotating team of account managers

  • Proven Methods – Strategies that have helped businesses and hundreds of GMB profiles across various industries

  • On-going Optimisation – I stay current with Google's frequent changes so you don't have to

I work with businesses of all sizes – from solopreneurs and tradespeople to established local companies across Manchester, Salford, Cheshire and places across the UK. We’ll get you prominent in local searches – right where your customers are looking.

My Google Business Profile service runs on a monthly basis. It’s best to start off with an initial 3-6 month period to get the basics right, build momentum and demonstrate results. That said, we don’t tie you in to any long contracts.

You can find our full range or SEO Services here. We also provide expert copywriting and content writing services for you.


 
 

LET’S DISCUSS YOUR GOOGLE BUSINESS PROFILE OPTIMISATION

If you like what you have read, get in contact today to discuss what we can do to help your business grow.  

And best of all, I’m an individual, not a big agency, so you can bank on a personal service and realistic rates.