SEO Content Writing
Google processes around 3.5 billion searches every day. For business, leisure or something else, people use online search for anything and everything. If you're new to the world of Search Engine Optimisation (SEO), it may be just what your company has been searching for.
Why do I need SEO content?
Creating specific SEO content will help you to target the right customers in a more natural way. Providing regular, high quality content that answers customer queries, addresses problems or provides further insights will boost your authority, and credibility.
If you do your research and create a proper plan of attack, organic search will soon become your primary source of traffic.
Best of all to small and medium-sized businesses, there is no cost associated with SEO! You're not paying to have adverts displayed in Google, you're creating brilliant content that will be ranked in search engines on merit.
It's important to know that SEO is a long-term strategy. Done correctly and it will, without a shadow of doubt, have a positive impact on your website.
Is there a process behind SEO copywriting?
Absolutely. The process of creating truly useful content through SEO copywriting is a science and an art. It combines the skill of writing for humans with a dash of technical know-how.
The algorithms search engines use to rank pieces of content are complex - Google has over 200 ranking factors - but a couple of main factors persist: the quality of your content, on-page optimisation and links. The better your content is, the more links you will get.
Steps to SEO content writing in 2018
It starts with keyword research. Here we identify the keywords you want to target with a piece of content.
As well as assessing the search volumes, short-tail and long-tail opportunities, we take into account the user's intent behind the search - what do people expect and want to find with a certain phrase? Will it solve their query? Intent matching means you can target multiple keywords on the same page. This stage is crucial to ranking well in the results page.
Next is this writing process. First and foremost, we write for humans - you're target audience. Optimising for the search engine robots comes later. Practices such as keyword stuffing, the repetition of key phrases and writing for engines are all severely out-dated!
To help increase the number of shares and links to a page, a hook is crafted to make your content stand-out. This also ties in to the UX and visual layout of the content, which boosts engagement metrics.
Now comes the optimisation process to make your topic crystal clear to search engines. We make sure your targetted keywords are in all the right places - title tags, headings (H-tags) and meta descriptions. Writing a compelling meta description is vital in making people click through to your page. If your click-through rate is low, you will slide down the rankings.
"Ben was always willing to go the extra mile for colleagues and the business making him stand out from the crowd very quickly in his time at THG. His calm and mature approach to the job allowed him to achieve quick progression and recognition within management and his friendly and approachable nature made him a 'go to' knowledge source in the craft of SEO."
Jay Lau - Head of Marketing, Myprotein.com
Sounds great, where do I start?
As well as being able to create compelling, readable content, Copy Bee has the intricate SEO expertise to help you target the correct short-tail and long-tail keywords that will bring traffic to your site - take a look for yourself at some of the improvements we've made to other websites.
We can help to rejuvenate your current, stale web content that isn't optimised, or improve your website with brand new, fresh words to make your user and the search engines happy. We specialise in writing business pages, all landing pages and articles.
Together we can plan a long-term SEO strategy or just take it one piece at a time. The sooner you start thinking and taking SEO action, the quicker you'll see the results come in.