The power of enticing headlines has been known, and exploited, since newspapers began to print. Since the digital explosion, a headline is created every time you hit publish on a blog, create a new landing page or share a link on social.

The big question is - are you making the most of your title?

People are fed up of shady sales tactics. What customers now want is value and transparency. Content marketing generates over three times as many leads as the pushy, promotional advertising messages and costs 62% less.

Here’s why your business should be using content marketing - plus the 6 key benefits.